There’s a 1983 episode of Webster called “ The Man in the Red Flannel Suit”, a Disney movie from 1968 called The Horse in the Grey Flannel Suit and a 2013 episode of Conan called “ The Man in the Gray Flannel Snuggie”. Wilson mentions in an Afterword (which accompanied the reissue of the book in 1983) hearing Art Carney say it to Jackie Gleason during a Honeymooners episode, that Nelson Algren used it disparagingly, and that it was a staple of Mad Magazine.Īnd it lives on. The phrase itself became a part of the vernacular almost immediately. Published in 1955, The Man in the Gray Flannel Suit was, after poor initial reviews, a huge success and made into a highly popular movie the following year starring Hollywood A-Listers Gregory Peck, Jennifer Jones and Frederic March. One would imagine that Sloan Wilson, author of The Man in the Grey Flannel Suit would agree. Anyone who’s been doing this a while knows that to be consistently successful takes inordinate skill, and probably a substantial measure of pure dumb luck. A “ Think Small” a “ Just Do It”, even a “ Leggo my Eggo”. We mine the culture for indicators, trends, signposts, we dig into mounds of research to uncover insights no one else has discovered – insights that will yield some seed that will blossom tomorrow and bloom everlastingly. Twitter Updates Tweets by theagencyreview BlogrollĪs advertising people, we spend much of our time trying to create images that become icons of the era and language that becomes the argot of the age.
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